3 Reasons most Fundraiser’s fail and How our friends at TurboText.us have solved the problems!

Secret to any Fundraiser’s success…Participation right?


To keep the revenue flowing, Schools and Sports teams are testing online strategies carefully, integrating them with more traditional fundraising tactics, and hiring experts dedicated to online efforts like the folks here at RaiseItOnline.com

A soccer club with 2600 members, for instance, used Twitter, Facebook and Email to raise money to achieve their 2017 fundraising Goals but still integrated face-to-face fundraising for more than 50% of the nearly $75-thousand they raised overall.

“I have yet to see pure online fundraising really take off,” says Darrin Reeves, the Operations Manager for Greatapeels LLC . “It still has to be connected to the real world. That’s why we still incorporate runs, walks, raffles and product sales.”

Schools, Sports Teams and Clubs of all types have more than tripled their profit by adding online fundraising options.

One large university tried allowing donors to give to several schools using the same donation form , but the biggest gain, nearly $14-million, came simply because people could make “preferred-seat donations” when buying season tickets online.

“When you first start online fundraising, it’s so easy to get started and then to double how well you’ve done because those numbers are so low,” says Tim Allen, a senior account executive at TurboText.us, a text based fundraising platform. “But once you get more supporters, you have to invest in creative platforms that incorporate some of the human element to keep those strides..”

How Digital Fundraising can help re-enforce personal Accountability and increase participation

It’s sad, but over the past 10 years we have taught our kids that they don’t have to worry about helping with the groups fundraiser because someone else will take care of it, right?

Why have we done this?

Truth be known it’s because we as parents have become very busy and somehow forgot that all important lesson our parents taught us which was” hard work is the key to any success”. That the team is only as good as its weakest player and a chain is only as strong as its weakest link and that what we do individually adds to the sum of the collective.

There is no easier way to demonstrate this long-lost philosophy than to evaluate an average fundraiser, but let’s get back to that in a minute.

What if we take a look at the idea of voting as an example. If our kids don’t feel like their small contribution matters in a group fundraiser, why would they believe their one vote among millions of others would make a difference in how an election turns out?

How about this, have you ever been in a room of 100 people all singing a song and then had them stop singing one by one? What happens?

Well, first the volume and intensity doesn’t seem affected, but as time goes by you suddenly notice the song starts fading and eventually the room is quiet…the song is lost, the goal is missed because someone else wasn’t taking care of it.

Ok, now back to our fundraising example.

I recently met with a PTO representing a student body of 350 kids. They have struggled year after year to reach even minuscule monetary goals and why? They have an average of 60 students participate in their fundraiser. Why do the other 290 kids feel like it’s OK they don’t help?

Let’s look at just how much each child does matter. If this school was selling a Discount Card for say $20 each and the school made $15 profit on each card sold and they had 65 students each sell just five cards the school would make $ 4875 which is half of their goal. Not good right, looks like the school is in trouble.

What would happen if EVERY child did their small part and sold only five cards? The school would make $26,050 dollars which is over TWICE their goal for the entire year. Doing your small part makes a HUGE difference and our kids need to know this.

Now that I have shared all the modern day problems facing fundraising, let me offer a solution because “Life is digital” now and your fundraising need to be too.

Digital Fundraising helps bring back personal accountability by offering:

  • Increased participation because it’s easy – You already use your phone for EVERYTHING else in life right
  • Immediate Gratification, many times you will see supporter’s donations within minutes
  • Real time reporting so kids see the difference their effort makes
  • The ability to offer prizes and have competitions
  • Safe..no more door to door
  • Best of all, the kids probably don’t need their parents to help, although it’s really cool if they do.

Introducing the new and improved way to do fundraising

It really doesn’t matter what your Organization sells, whether it’s candy bars, cookie dough, discount cards or whatever the latest and greatest fad is. What always determines the success of any fundraiser is the participation of the individual members of that group. Participation has steadily fallen for the past 10 years as we as a society have steadily moved our kids away from face to face selling and it’s almost unheard of to see someone actually go door to door. Can you remember the last time a child rang your doorbell fundraising, I can’t.

So, what’s the answer? I am so glad you ask and the answer my friend is “Life is Digital” and your fundraising should be to.

Do you realize that a school with just a few staff members and 500 students could earn themselves $20,000 in less than a few days if each person sold only a few products? It sounds too good to be true, right? Well not anymore because RaiseItOnline puts the most powerful fundraising tool of this Century to work for you, your Smartphone! Do you know why the average school described above only makes $3,000? It’s because they have little to no participation due to the fact it’s so darn hard to find the time to get around to see potential supporters…not to mention it’s expensive driving all over town

Introducing the new and improved way to do fundraising:

Step one: Take out your phone -that you have with you all the time anyway right!

Step two: Join your Organizations Fundraiser – takes less than a minute

Step three: Text 20 potential supporters a personal message asking for their support no matter where they live – now you have about 15 minutes invested

Step four: National studies show that 97% of these requests will be viewed within 5 minutes of your sending them

FINAL Conclusion:

You just got your personal message in front of 20 potential supporters in less than 20 minutes and you have not driven a single mile or walked a single block, it’s likely you have made at least 5 sales and that beats the average number of sales for most seller involved in an average fundraiser.

And for the grand finale…90% of your people will participate in this type of fundraiser.

Congratulations, “Life is digital” and now so is your fundraising with RaiseItOnline.